Synopsis
What happens when a deranged young man living in a hipster-infested LA neighborhood is pushed too far? Spoiler/title alert: HIPSTER HOLOCAUST! Like an 80’s slasher flick starring the population of the Coachella parking lot, or an unholy marriage of 500 DAYS OF SUMMER and FALLING DOWN, HH is a fake trailer for the grindhouse movie you only wish existed. Prepare for a two-and-a-half minute blast of gore, laughs, and wish-fulfillment.
Position
Director & Co-Writer (with Ian Shorr)
HIPSTER HOLOCAUST Goes Viral
HIPSTER HOLOCAUST debuted on YouTube on June 11, 2012. By the end of the week it had been written up in Gawker and LAist, been featured on the front page of the Huffington Post and even deconsctructed in the ultimate hipster magazine: Vice.
Currently at over 60,000 views HIPSTER HOLOCAUST is a fun, viral short about the gleeful pleasures of eviscerating one of the most obnoxious contemporary subcultures.
Press for HIPSTER HOLOCAUST
GAWKER // Hipster Holocaust: An Underground Film About a Pitchfork-Wielding Hipster Killer // Neetzan Zimmerman
HUFFINGTON POST // ‘Hipster Holocaust’: Kickstarter-Funded Short Film Kills Half Of Silverlake (VIDEO)
VICE MAGAZINE // It’s Time for a Hipster Joke Moratorium // Clive Marti
LAist // Video: Silver Lakers Fall Prey to Bloody “Hipster Holocaust” // Lindsay William-Ross
Kickstarter Campaign
In order to raise funds for this indie-short we ran a month long campaign using the fundraising website Kickstarter. I spearheaded the campaign, writing the copy for the Kickstarter page and an coordinating the extensive social media outreach on Facebook, Twitter and Tumblr.
We also offered exciting rewards for donors to the campaign, giving them the oppurtunity to become an executive producer of the film and even have themselves “hipsterized” by our poster artist.
It was a comprehensive campaign that frequently interacted with users, pushed out assets from the film (like the poster, a promotional video and behind the scenes content creation) that allowed us to sucessfully raise over $3500 in about four weeks.